Culture-Laden Social Engagement: A Comparative Study of Social Relationships in Social Networking Sites among American, Chinese and Korean Users

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Author(s): Sejung Marina Choi (University of Texas, USA), Shu-Chuan Chu (DePaul University, USA)and Yoojung Kim (University of Texas, USA)
Copyright: 2012
Pages: 16
Source title: Computer-Mediated Communication across Cultures: International Interactions in Online Environments
Source Author(s)/Editor(s): Kirk St.Amant (East Carolina University, USA)and Sigrid Kelsey (Louisiana State University, USA)
DOI: 10.4018/978-1-60960-833-0.ch001

Keywords: Computer-Mediated Communication / Human Aspects of Technology / Information Science Reference / Media & Communications

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Abstract

In today’s online environment, social networking sites (SNSs) flourish across the globe as an effective venue for social engagement. The objective of this chapter is to conceptually discuss and empirically demonstrate how social interactions within SNSs are still culturally bound and mirror the users’ prevailing cultural orientations. After discussing a conceptual framework for illustrating cultural forces in social relationships within SNSs, the authors present findings from an online survey of SNS users from three cultures: the US, China, and South Korea.

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Culture-Laden Social Engagement: A Comparative Study of Social Relationships in Social Networking Sites among American, Chinese and Korean Users

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