Deploying the Internet for Leveraging Strategic Assets

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Author(s): Frank Schlemmer (Optik Schlemmer, Germany)and Brian Webb (Queen’s University Belfast, UK)
Copyright: 2010
Pages: 25
Source title: Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches
Source Author(s)/Editor(s): Pratyush Bharati (University of Massachusetts, USA), In Lee (Western Illinois University, USA)and Abhijit Chaudhury (Bryant University, USA)
DOI: 10.4018/978-1-61520-627-8.ch013

Keywords: Business & Management / Business Science Reference / Small & Medium Enterprises / Small and Medium Enterprises

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Abstract

SMEs frequently suffer from resource poverty. The authors suggest that the Internet can be used to leverage their strategic assets and propose a theoretical framework with the independent variables business resources, dynamic capabilities and IT assets. Survey data of 146 small firms suggest that the Internet is complementary with business resources and dynamic capabilities but not with IT assets. This research may enable small firm managers to create competitive advantage by identifying strategic assets that are complementary with the Internet. Furthermore, the authors highlight the threat of an over-investment in IT assets at SMEsi.

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