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Design and Development of Intelligent Decision Support Prototype System for Social Media Competitive Analysis in Fashion Industry
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Author(s): Eric W.T. Ngai (The Hong Kong Polytechnic University, Hong Kong), S.S. Lam (Lee Shau Kee School of Business & Administration, The Open University of Hong Kong, Hong Kong), J.K.L. Poon (Hong Kong Community College, Hong Kong & The Hong Kong Polytechnic University, Hong Kong), Bin Shen (Donghua University, China)and Karen K.L. Moon (Research Institute of Human Ecology, Seoul National University, South Korea)
Copyright: 2018
Pages: 22
Source title:
Fashion and Textiles: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3432-7.ch009
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Abstract
This paper describes the design and development of an intelligent decision support system (IDSS) for competitive analysis of social media in the fashion industry. A web-based prototype system is designed and developed to assist in monitoring the growing Internet media, protect fashion brands and products, and provide support for social media competitive analysis in the fashion industry through social media. In this study, a social media value grid that allows managers to use social media technology in the fashion business and add value for managers is proposed. Four propositions are presented as the research agenda in examining the ability of social media technology to improve the operations management of a fashion company.
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