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Dive with the Sharks: A Content Analysis of the Medical Tourism Supply Chain
Abstract
Diving with sharks involves heart-thumping moments. Once nerves are under control and the lesson has been learnt, the situation seems easy. The analogy of diving with sharks can also be used for the medical tourism supply chain. The importance of the contribution of medical tourism to the business entities in the healthcare industry, and to the economics of healthcare is often noted. Yet, what factors make the medical tourism supply chain itself a winning business strategy are just as often unknown. In this chapter analysis of the medical tourism supply chain is undertaken, based on a specific pattern of analytical categories derived from a typical literature search process. The numbers of articles published in peer-reviewed journals on particular keywords and factors impinging on the medical tourism supply chain have been systematically analysed. The chapter suggests that four issues in the medical tourism supply chain require further investigation.
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