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Electrotextiles: A Novel Product for the Textile Industry

Electrotextiles: A Novel Product for the Textile Industry
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Author(s): Georgios Priniotakis (TEI of Piraeus, Greece)
Copyright: 2014
Pages: 8
Source title: Strategic Marketing in Fragile Economic Conditions
Source Author(s)/Editor(s): Irene Samanta (Graduate Technological Education Institute of Piraeus, Greece)
DOI: 10.4018/978-1-4666-6232-2.ch015

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Abstract

During the last decade, the textile Industry in Europe collapsed due to the competition with the low labor countries. The textile industry in Europe refused to adapt to the new market conditions. The competitive advantage of the design and the quality were not enough to keep it in the leading position. Nevertheless, in the last few years, the textile industry has completely changed. New products have been launched in the market. Electrotextiles is one of them: a new category of textile products that has conducting properties contrary to the traditional textile products but keeps the “textile” properties like softness, lightness, and “washableness.” Fabric is the best intermediary between the human being and a computer. Fabrics and cloths are almost all the time in contact with our body. Therefore, they can “feel” us and “cure” us. A fabric can also cover a large space, having low weight and cost, so it could be perfect if it can have electrical properties and work as photovoltaic. This chapter explores electrotextiles.

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