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The Emerging Hispanic Use of Online Health Information in the United States: Cultural Convergence or Dissociation?
Abstract
As health-information websites become more popular, healthcare corporations have worked quickly to create Spanish-language sites to reach the Spanish-speaking population. However, changes have to be made in order to effectively adapt to the Spanish-speaking audience. In order to be successful, site designers must create a sense of community by having interactive elements and by advertising these sites through radio or television with well-known celebrities or known figures in the healthcare realm. Further, care must be taken to ensure that the information in these sites is culturally appropriate for this audience. The successful health information website can be a strong tool for educating both Spanish and English speakers alike about preventative care, as well as treatment options, which in turn can improve health outcomes.
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