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Enhancing the Supply Chain in Organisations: The Pivotal Role of Reverse Logistics
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Author(s): M. Reza Hosseini (University of South Australia, Australia), Nicholas Chileshe (University of South Australia, Australia), Raufdeen Rameezdeen (University of South Australia, Australia)and Steffen Lehmann (Curtin University, Australia)
Copyright: 2014
Pages: 16
Source title:
Handbook of Research on Effective Marketing in Contemporary Globalism
Source Author(s)/Editor(s): Bryan Christiansen (PryMarke, LLC, USA), Salih Yıldız (Gümüşhane University, Turkey)and Emel Yıldız (Gümüşhane University, Turkey)
DOI: 10.4018/978-1-4666-6220-9.ch010
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Abstract
Reverse Logistics (RL) is an innovation able to bring about immense benefits for organisations in a wide range of industries through enhancing the performance of supply chain procedures. Yet, evidence demonstrates that RL has remained unexploited mainly due to the lack of knowledge about its benefits, enablers, and major aspects of its adoption and implementation. In this context, promoting the adoption and diffusion of RL into the supply chain of organisations has been recommended frequently. This chapter provides a response to such need by (1) explaining the phenomenon and dispelling the confusions surrounding the RL concept, (2) clarifying the major drivers and barriers of RL and highlighting the role it can play in enhancing the performance of conventional supply chains; in addition, (3) the chapter intends to demystify the major aspects associated with implementing RL in organisations. The chapter also aims at familiarising potential readers with the major references available in the field.
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