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Ethics and E-Marketing
Abstract
The use of electronics has made old standards obsolete or at least “Passé.” Therefore, the question of ethics in the use of electronics has not been addressed very well. Common practices are forgotten as well as privacy and separation of work and down time. What this chapter entertains is to set up standards by which the entrepreneur can make best use of e-marketing, use of Internet, e-mails, and other electronic processes that can be used for commerce, while being sensitive to the standards that exist in differing societies and cultures. A starting point must be in distinguishing the needs and cultural standards between developed and developing countries. Another consideration must be the cultural norms of people who live in different places to include religions and moral/ethical standards.
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