Ethics of Social Media Research

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Author(s): Amir Manzoor (Bahria University, Pakistan)
Copyright: 2017
Pages: 14
Source title: Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence
Source Author(s)/Editor(s): Shrawan Kumar Trivedi (BML Munjal University, India), Shubhamoy Dey (Indian Institute of Management, Indore, India), Anil Kumar (BML Munjal University, India)and Tapan Kumar Panda (Jindal Global Business School, India)
DOI: 10.4018/978-1-5225-2031-3.ch013

Keywords: Business & Management / Business Information Systems / Business Intelligence / Business Science Reference

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Abstract

Over the last decade, social media platforms have become a very popular channel of communication. This popularity has sparked an increasing interest among researchers to investigate the social media communication. Many studies have been done that collected the publicly available social media communication data to unearth significant patterns. However, one significant concern raised over such practice is the privacy of the individual's social media communication data. As such it is important that specific ethical guidelines are in place for future researches on social media sites. This chapter explores various ethical issues related to researches related to social networking sites. The chapter also provides a set of ethical guidelines that future researches on social media sites can use to address various ethical issues.

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