Factors Affecting Hotel Visitors' Usage of Guest Empowerment Technology (GET)

View Sample PDF

Author(s): Lai Hang Kwan (Universiti Malaysia Sabah, Malaysia), Siew Jing Chia (Universiti Malaysia Sabah, Malaysia), Rickson Khor (Universiti Malaysia Sabah, Malaysia), Teck Hou Wong (Universiti Malaysia Sabah, Malaysia), Yuan Xulin (Universiti Malaysia Sabah, Malaysia)and Chen Xi Zhao (Universiti Malaysia Sabah, Malaysia)
Copyright: 2017
Pages: 16
Source title: Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Source Author(s)/Editor(s): Norazah Mohd Suki (Universiti Malaysia Sabah, Malaysia)
DOI: 10.4018/978-1-5225-0746-8.ch009

Keywords: Business & Management / Business Science Reference / Marketing

Purchase

View Factors Affecting Hotel Visitors' Usage of Guest Empowerment Technology (GET) on the publisher's website for pricing and purchasing information.

Abstract

The aim of this study is to determine the factors affecting the usage of Guest Empowerment Technologies (GET) in hotels among hotel visitors in Labuan, Malaysia. The research used multiple regression for data analysis across a sample of 225 respondents who stayed in hotel at least once in a year. Their participation was voluntarily. Results confirmed that the core factor affecting users' intention to use of GET is perceived usefulness. Meanwhile, all variables are proven to be significant to each other and perceived usefulness had the strongest influencing on the users' intention to use of GET. The findings provide additional information to the hotels for further understanding their consumers' characteristics in hotels. Having this information, the proposed framework can be use as the basis for further research.

The IRMA Community

Research IRM

Factors Affecting Hotel Visitors' Usage of Guest Empowerment Technology (GET)

Purchase

Abstract

Related Content

IRMA Sponsors