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Factors Affecting Inter-Organisational Information Management Systems in Australian Food Processor Chains
Abstract
It is agreed that good communication systems between organisations increase customer satisfaction and relationship behaviour and are important issues in chain collaboration and competition. However, less is known about the details of how information is used to manage relationships and coordinate customers and suppliers in chains. In earlier stages of the research, a dynamic model of interorganisational information management systems (IOIMS) and relationships was developed. This chapter presents an evaluation of this model based on a survey of Australian food processors and a green life industry case study and an evaluation of a revised version of this model. It was found that a strategic-oriented IOIMS were positively associated with IOIMS satisfaction that was, in turn, positively associated with perceived current outcomes (satisfaction with performance, perceived responsiveness, and strength of relationship trust). However, (attitudinal) commitment to develop long-term customer/supplier relationships was not significantly associated with the IOIMS, IOIMS satisfaction, or current outcomes. Results were moderated by the nature of the business environment—power/dependency, experience, and market uncertainty. These findings are discussed along with implications for management and suggestions for future research.
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