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Factors Influencing Acceptance and Use of ICT Innovations by Agribusinesses: A Conceptual Framework
Abstract
This chapter proposes a modified conceptual framework for investigating the influence of cognitive, management characteristics and organizational size factors on information and communication technology (ICT) adoption by agribusinesses. Agro-based small and medium-scale enterprises (SMEs) often deal in commodities that have shorter shelf life. Given that, researchers often face challenges determining the appropriate conceptual framework to adopt, which yields results that proffer both practical and theoretical solutions to business problems, hence, it is imperative for agri-preneurs to harness technology for maximum profit and food security. The unified theory of use and acceptance of technology (UTAUT) model, which has four key predictors, was adopted with the integration of two external variables: SME Managerial Characteristics and SME Organizational Size. Factor analysis shows that five out of the six predictors loaded strongly. The study concludes that researchers in technology adoption should consider integrating organization and management quality variables into their research frameworks.
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