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Feminist Uses of Social Media: Facebook, Twitter, Tumblr, Pinterest, and Instagram
Abstract
The internet has clearly become crucial for feminist organizing, enabling feminist associations to undertake both campaigns and counter-campaigns. Feminist groups and individuals are using social media to advocate policy, fight policy, promote discussions of problems, and argue against anti-feminist, misogynist and anti-progressive ideologies. This textual analysis of feminist accounts on Facebook, Twitter, Instagram, Tumblr and Pinterest demonstrates that feminist individuals and groups used these platforms to discuss structural gender issues, aspects of identity, daily practices, provide motivational material, and both justify and defend intersectional feminisms. Few groups on and site were anti-feminist. Using the theory of fluid public clusters, this chapter argues that social media are especially significant for minority feminists and feminists of color; they enable White and majority feminists to go beyond rhetorical proclamations of intersectionality and to enact alliances.
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