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Financial Analysis in Pricing
Abstract
Firms in a competitive marketplace are successful by improving their strategies on pricing and profitability. Consistency of strategy in the product, pricing, communication, and marketing channels yields a synchronized effort, which improves the profitability of the firm. The author argues in this chapter that the most competitive and profiteering firms that emerged as an outgrowth of the globalization in many developing countries are successful not because they have the lowest costs but because they outmaneuver their competitors on price. Deriving the financial analysis on pricing, it is further argued that getting pricing right is always a challenge in a competitive market as growth substitutes, increasing switching behavior of consumers, inconsistency in demand, excess production and supplies, and greater price sensitivity. Besides the core pricing strategies, various financial issues on pricing including mark-up strategies and profitability, pricing models, international pricing fundamentals, and value-chain pricing are also discussed in the chapter.
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