From Corporate Social Responsibility to Social Entrepreneurship: A New Methodology

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Author(s): Eva Asensio (Universidad Internacional de La Rioja, Spain), Jesús Perán (Universidad Internacional de La Rioja, Spain)and Yolanda Rodríguez (Universidad Internacional de La Rioja, Spain)
Copyright: 2016
Pages: 15
Source title: Handbook of Research on Social Entrepreneurship and Solidarity Economics
Source Author(s)/Editor(s): José Manuel Saiz-Álvarez (Tecnológico de Monterrey, Mexico)
DOI: 10.4018/978-1-5225-0097-1.ch005

Keywords: Business & Management / Business Science Reference / Economics and Economic Theory / Entrepreneurship & Innovation

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Abstract

Corporate Social Responsibility has become more significant among companies and other institutions. Nevertheless, the traditional approach of corporate social responsibility, based on preventing the possible negative impact of irresponsible and unethical practices, is no longer enough. The profound socio-economic changes, accelerated as a result of the global economic crisis, demand a further step respect to corporate social responsibility paradigm linking to the so-called social entrepreneurship, understood here as the incorporation of new social demands to business models. This chapter aims to redefine the concept of social entrepreneurship from an eclectic point of view and present a methodological approach for their measurement as a tool for business strategic planning. The theoretical proposal of social entrepreneurship tries to link creating shared value concept with the stakeholder theory, paying special attention to the Social Return on Investment (SROI) method, together with neuroscientific approach, as tools for the measurement of social value.

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From Corporate Social Responsibility to Social Entrepreneurship: A New Methodology

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