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Generating Motivation to Learn Via Tailored Lesson Introductions
Abstract
Motivation to learn is difficult to generate when learners are uninterested in the topic. This quasi-experimental study explored behavioral construct tailoring as an instructional message design technique to generate motivation and improve cognitive performance. Ninety-eight college students pre- and post-appraised a lesson, completed a cognitive assessment, and attributed performance to affect or competence-related factors. A risk assessment was used to strategically assign experimental learners to one of three tailored lesson introductions. Results indicated that experimental group learners, on some subscales, were more motivated. Positive trends were found for some affective and competence-related performance attributions, as well as cognitive performance. These findings warrant additional research into behavioral construct tailoring.
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