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Halal Branding: A New Trend in Islamic Marketing
Abstract
Muslim and Islamic marketing is very important on the global level. This chapter investigates Muslim's food market. In the first section, the foundations of Halal food are explained, and the roots of the concept of Halal and the challenges facing it are described. The second section includes Islamic branding and the foundations of Islamic branding. The Islamic foundation of Halal is a subject that comes together with the description of Halal food in the Holy Quran and is the subject of the third section. In the fourth section, Halal branding is explored, and in the fifth section, the legal and practical issues of Halal branding are analyzed. The final section includes models of Halal food and brand in which six models are put forward. The most recent of these models includes all the essential concepts of the previous models.
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