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How Is the Personality of Facebook Customers?: Cloninger's Psychobiological Model of Temperament as a Predictor of SNSs
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Author(s): Juan Jose Delgado (London School of Business and Finance, UK)
Copyright: 2017
Pages: 39
Source title:
Applying Neuroscience to Business Practice
Source Author(s)/Editor(s): Manuel Alonso Dos Santos (Universidad Católica de la Santísima Concepción, Chile)
DOI: 10.4018/978-1-5225-1028-4.ch009
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Abstract
This chapter claims to understand the implications of Cloninger´s psychobiological model of temperament in the people behaviour on social networking sites. This study uses secondary information as well as primary data. The author collected and analyzed an online survey with a sample of 365 individuals. The study contributed to bridging the research gap of the correlation between the Cloninger´s psychobiological model of temperament and people behaviour on SNSs. The main findings show that clear correlation exists between Cloninger´s psychobiological temperament dimensions and the way people interacts on Facebook. Mainly, temperament is affecting in almost all the areas that have been tested; Facebook affinity uses of Facebook, motives and barriers of using Facebook.
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