The Impact of Technology Advances on Strategy Formulation in Mobile Communications Networks

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Author(s): Ioanna D. Constantiou (Athens University of Economics and Business, Greece)and George C. Polyzos (Athens University of Economics and Business, Greece)
Copyright: 2003
Pages: 31
Source title: Mobile Commerce: Technology, Theory and Applications
Source Author(s)/Editor(s): Brian E. Mennecke (Iowa State University, USA)and Troy J. Strader (Iowa State University, USA)
DOI: 10.4018/978-1-59140-044-8.ch006

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

Over the last couple of years, we have been witnessing the process of convergence between wireless and wired networks, under intense technological innovation and rapid market evolution. Mobile operators are trying to maintain a leading role in the market as it evolves towards integration with the Internet. However, the development of a multitude of new services will require the growth of a whole new market for network connectivity, applications and content. In order to understand the business opportunities arising and the ensuing competitive dynamics, this chapter explores the evolution of key players’ business relationships and strategies along with a range of critical issues that will be faced by companies and regulators alike.

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