Impression Formation in Computer-Mediated Communication and Making a Good (Virtual) Impression

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Author(s): Jamie S. Switzer (Colorado State University, USA)
Copyright: 2009
Pages: 12
Source title: Human Computer Interaction: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Chee Siang Ang (City University of London, UK)and Panayiotis Zaphiris (City University of London, UK)
DOI: 10.4018/978-1-87828-991-9.ch120

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

In face-to-face interactions, people generally form impressions by focusing on a variety of nonverbal cues. Increasingly, however, people are communicating virtually and forming impressions based on mediated interactions. In an online environment, the range of nonverbal cues that normally aid in impression formation is drastically narrowed. In the absence of these nonverbal cues, forming impressions via computer-mediated communication places a greater emphasis on verbal (text-based) and linguistic cues. This chapter offers strategies to ensure virtual workers make a good impression on their clients and colleagues when interacting online.

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