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Inbound, Outbound, and Domestic: The Current Situation in the Chinese Medical Tourism Market
Abstract
China is now being promoted as a medical tourism destination, however visa difficulties, and the lack of quality destinations mean the numbers of inbound tourists are so far small. The real interest for the moment lies in the growth that has now made China one of the main suppliers of outbound medical tourists. This Chapter shows that the number of Chinese going abroad for medical treatment has increased significantly in recent years due to rising incomes and fewer restrictions on mobility. Chinese health consumers appear not to be as motivated by price as US citizens, but more by their ability to substitute overseas destinations for the poor medical services at home. Development has generated a group of people wealthy enough to demand the quality care available world-wide, and internally has promoted significant domestic medical tourism from the less well-endowed regions to those that have such services available.
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