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Insights on E-Emerging Practices

Insights on E-Emerging Practices
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Author(s): Graham Cooper (Birmingham City University, UK)
Copyright: 2013
Pages: 9
Source title: E-Marketing in Developed and Developing Countries: Emerging Practices
Source Author(s)/Editor(s): Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt)and Riyad Eid (United Arab Emirates University, UAE)
DOI: 10.4018/978-1-4666-3954-6.ch006

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Abstract

The aim of this chapter is to give a vector to the background of e-business, and from that to highlight the areas which have driven the emerging practice of e-business. Every generation views the origins of development from its immediate past; the evolution is often lost in the passion for the future, but it is just this developmental trajectory that predicts the future. This Chapter therefore takes a historical perspective and looks at one root of “e-“ and uses its overview to consider the direction and barriers to global acceptance in the interdependent globalised business community.

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