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Introduction to E-Commerce
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Author(s): Mahmud Akhter Shareef (Carleton University, Canada), Yogesh K. Dwivedi (Swansea University, UK), Michael D. Williams (Swansea University, UK)and Nitish Singh (Boeing Institute of International Business at St. Louis University, USA)
Copyright: 2009
Pages: 8
Source title:
Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution
Source Author(s)/Editor(s): Mahmud Akhter Shareef (Carleton University, Canada), Yogesh K. Dwivedi (Swansea University, UK), Michael D. Williams (Swansea University, UK)and Nitish Singh (Boeing Institute of Internatonal Business, St. Louis University, USA)
DOI: 10.4018/978-1-60566-412-5.ch001
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Abstract
The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication channel has opened the opportunity for E-Commerce (EC) to expand worldwide. EC is now viewed by researchers and practitioners as providing the future direction in which organizations must move. Diffusion of the Internet has led to significant shifts in the methodology of operating business globally. Therefore, it is both an interesting and challenging issue to address, explore, and conceptualize proliferation of EC and also adoption and cultural resistance and evolution for global consumers.
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