Jio-Bharti Airtel Data War and Strategy

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Author(s): Anil Kumar (BML Munjal University, India), Mohan Balaji (BML Munjal University, India), Ujjwal Krishna (BML Munjal University, India)and Mohit Yadav (BML Munjal University, India)
Copyright: 2018
Pages: 9
Source title: Harnessing Human Capital Analytics for Competitive Advantage
Source Author(s)/Editor(s): Mohit Yadav (BML Munjal University, India), Shrawan Kumar Trivedi (Indian Institute of Management Sirmaur, India), Anil Kumar (BML Munjal University, India)and Santosh Rangnekar (Indian Institute of Technology Roorkee, India)
DOI: 10.4018/978-1-5225-4038-0.ch008

Keywords: Business and Organizational Research / Business Science Reference / Data Analysis & Statistics / Library & Information Science

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Abstract

The chapter examines various viewpoints in regards to Reliance Jio and Bharti Airtel. This includes the entry of Jio in the telecom space along with the difference in the market Jio bought right after its introduction of the services for public. The focus area for the research has been the secondary sources. A complete understanding of both these companies has been taken into account for this study to pick up the points that both Jio and Bharti have been lacking upon and areas in which one has surpassed the other by attracting a new set of consumers into their family. The chapter as recorded by the facts presented through the Telecom Regulatory Authority of India Analytics Portal witnessed that Jio proved to have an upper hand in terms of the quality of service, which included data speed and tariffs. The other side of the story shows Bharti Airtel's lack of dominance in 4G experience delivery after Jio's entrance.

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Jio-Bharti Airtel Data War and Strategy

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