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Leading Sustainability through Projects

Leading Sustainability through Projects
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Author(s): Lynn Crawford (Bond University, Australia & Australia and Human Systems International Limited, Australia)
Copyright: 2013
Pages: 10
Source title: Sustainability Integration for Effective Project Management
Source Author(s)/Editor(s): Gilbert Silvius (HU University of Applied Sciences Utrecht, The Netherlands & Van Aetsveld, The Netherlands)and Jennifer Tharp (Mastodon Consulting, USA)
DOI: 10.4018/978-1-4666-4177-8.ch014

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Abstract

Business leaders are embracing sustainability not only as a matter of corporate social responsibility but because it offers opportunities for competitive advantage. As corporate activities are increasingly undertaken in the form of projects, project leaders have the opportunity to assist corporations in achieving their sustainability goals by incorporating sustainable practices in both the products they produce and the practices they use to produce them. Good project management is ultimately concerned with the most effective use of resources, which is a key tenet of sustainability. This chapter provides project leaders with practical guidance for incorporation of sustainable development principles in all aspects of their projects.

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