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Livestock and Climate Change: An Analysis of Media Coverage in the Sydney Morning Herald
Abstract
A global shift away from diets dominated by meat, dairy and eggs to mainly plant-based diets is as necessary in mitigating anthropogenic climate change as the shift away from fossil fuels. Yet a large awareness gap exists about animal agriculture's contribution to greenhouse gas emissions. Recent studies in Australia and the United States show this issue is represented in less than 1 percent of all newspaper articles about climate change. This chapter examines the opportunities and barriers in addressing the livestock sector's impact on climate change. Policy recommendations in the literature are compared with the responses of governments, industry and the NGO sector. Australia's unique socioeconomic and cultural ties to livestock production and the consumption of animal products represent a significant barrier to demand-side mitigation. An analysis of newspaper articles mentioning animal agriculture's link to climate change in The Sydney Morning Herald between 2006 and 2014 provides insights into the facilitation and shaping of public awareness on the issue to date. The findings can inform strategies to increase future media coverage and encourage a more engaged discourse on demand-side mitigation.
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