Location Based Services: Locating the Money

View Sample PDF

Author(s): Kirk Mitchell (Webraska Mobile Technologies, Australia)and Mark Whitmore (Webraska Mobile Technologies, Australia)
Copyright: 2003
Pages: 16
Source title: Mobile Commerce: Technology, Theory and Applications
Source Author(s)/Editor(s): Brian E. Mennecke (Iowa State University, USA)and Troy J. Strader (Iowa State University, USA)
DOI: 10.4018/978-1-59140-044-8.ch003

Keywords: Business & Management / Business Science Reference / E-Commerce

Purchase

View Location Based Services: Locating the Money on the publisher's website for pricing and purchasing information.

Abstract

Location based services (LBS) are considered by some to be the ‘golden child” of wireless data services and one of the few areas where users would be willing to pay a premium for usage. Mobile Operators however are yet to be convinced, and despite acknowledging location services as strategic, have not considered it a priority. Recent LBS deployments however focusing on a holistic view of user behaviour are showing positive signs of success. These deployments focus on providing services that integrate different content from multiple sources to provide users with a coherent and logically connected flow of application options. These applications are called “Find it, Route it, Share it & Buy it. Importantly this model maximises return on investment (ROI) by motivating user to undertake multiple transactions. The challenge for those within the LBS industry is to convince mobile operators that LBS is viable and can deliver a strong ROI. Indeed, the future success of LBS is as much dependant on locating the money as it is about locating the subscribers.

The IRMA Community

Research IRM

Location Based Services: Locating the Money

Purchase

Abstract

Related Content

IRMA Sponsors