Managing Project Communication: Using Social Media for Communication in Projects

View Sample PDF

Author(s): Esther van Dokkum (HU University of Applied Sciences Utrecht, The Netherlands)and Pascal Ravesteijn (HU University of Applied Sciences Utrecht, The Netherlands)
Copyright: 2016
Pages: 16
Source title: Strategic Integration of Social Media into Project Management Practice
Source Author(s)/Editor(s): Gilbert Silvius (LOI University of Applied Sciences, The Netherlands & University of Johannesburg, South Africa)
DOI: 10.4018/978-1-4666-9867-3.ch003

Keywords: Business Science Reference / Management Science / Media & Communications / Social Networking

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

While social media use has rapidly grown all over the world the use in business context is growing at a steadier pace. Mostly social media is used by businesses as a communication channel aimed at customers either to promote products and services or as part of their web care activities. The use of social media as a means for internal communication is limited; this is especially true for projects. However social media can improve organizational communications and where communication within organizations is important in general, in the context of project management it is a critical success factor. Therefore research was conducted on how social media can be used to enhance communication within projects. In this chapter a framework that can be used to apply social media in project communication is described. The framework shows how social media tools are used by different roles and for different events during a project.

The IRMA Community

Research IRM

Managing Project Communication: Using Social Media for Communication in Projects

Purchase

Abstract

Related Content

IRMA Sponsors