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Marketing Channels and Supply Chain Management in Contemporary Globalism: E-Commerce Development in China and its Implication for Business
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Author(s): Jianli Hu (California State Polytechnic University, Pomona, USA), Joan Marques (Woodbury University, USA), Svetlana Holt (Woodbury University, USA)and Angelo A. Camillo (Woodbury University, USA)
Copyright: 2014
Pages: 10
Source title:
Handbook of Research on Effective Marketing in Contemporary Globalism
Source Author(s)/Editor(s): Bryan Christiansen (PryMarke, LLC, USA), Salih Yıldız (Gümüşhane University, Turkey)and Emel Yıldız (Gümüşhane University, Turkey)
DOI: 10.4018/978-1-4666-6220-9.ch018
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Abstract
When Alibaba Inc. started Taobao.com in 2003, there were only a handful of Internet sellers trading online, mostly in second-hand products. Ten years later, China's e-commerce has become the world's largest in terms of total consumer spending, surpassing that of the USA. The expanding service sector within the e-business industry, growing popularity of mobile phones, increased number of Internet users, and extensive competition in the e-commerce industry contribute to the astounding growth of China's Internet market. Despite all the optimism, there are still many issues challenging the development of e-commerce in China, particularly the constraints presented in the domestic and international supply chain systems. In this chapter, the authors review the present market conditions of the Business-to-Consumer (B2C) and Consumer-to-Consumer (C2C) markets in China, analyze the critical factors of future development, and discuss the implications for online businesses.
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