Measuring Consumer Attitudes Towards Self-Service Technologies

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Author(s): Jesus Enrique Portillo Pizana (Monterrey Institute of Technology and Higher Education ITESM, Mexico)
Copyright: 2009
Pages: 37
Source title: Information Communication Technologies and Globalization of Retailing Applications
Source Author(s)/Editor(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education, ITESM, Mexico)
DOI: 10.4018/978-1-60566-248-0.ch004

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

In the midst of many trends taking place at this historic moment – such as deregulation of industries, privatization of state-owned enterprises, geographical diversification of powerful companies and massive destruction of small ones – “there are two forces that are shaping today’s economic landscape: information technology and globalization” (Kotler 1999). By “shaping”, we mean that we are learning to harness them, to learn from them and to channel them. They are taking form, and we are trying to contribute in a small way forming them. Today, the marketplace concept has changed. Customers no longer need to move to where products are sold. They are now making the rules from the intimacy of their computers.

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