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Media Management in Disaster Events: A Case Study of a Japanese Earthquake
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Author(s): Eleonora Benecchi (University of Lugano, Switzerland)and Vincenzo De Masi (University of Zurich, Switzerland)
Copyright: 2013
Pages: 10
Source title:
Business Strategies and Approaches for Effective Engineering Management
Source Author(s)/Editor(s): Saqib Saeed (Department of Computer Information Systems, College of Computer Science and Information Technology, Imam Abdulrahman Bin Faisal University, Dammam, Saudi Arabia), Mohammad Ayoub Khan (Centre for Development of Advanced Computing, India)and Rizwan Ahmad (Qatar University, Qatar)
DOI: 10.4018/978-1-4666-3658-3.ch015
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Abstract
According to a survey by Goo Research (April 2011), the average Japanese person appears to have relied primarily on television news for gathering information in times of disaster, and as unlike a lot of overseas media, the public broadcaster NHK’s news broadcasts were defined as very calm and measured. This chapter focuses on the NHK coverage of the earthquake and nuclear crisis in March 2011 compared with private channels’ and specific websites’ coverage with regard to specific events. The aim is to enlighten the ways and the tools through which Japanese Public Television played a double role: on one side it became a primary source of information for hard news and played a “service” role for the population in need; on the other side and with special regard to the coverage of the nuclear crisis, the duty to inform was balanced by the duty to reassure the public and promote harmony so that NHK privileged government and corporate statements about the Fukushima situation. The authors corroborate their study through an analysis of NHK’s programming and private channels’ changing schedules and advertising during the recent disaster. This chapter provides a concrete example of the potential television role in disaster mitigation, taking into account both the positive and critical aspects.
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