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Mobile-Based Research Methods
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Author(s): S. Okazaki (Autonomous University of Madrid, Spain), A. Katsukura (Dentsu Inc., Japan)and M. Nishiyama (Dentsu Communication Institute Inc., Japan)
Copyright: 2007
Pages: 5
Source title:
Encyclopedia of Mobile Computing and Commerce
Source Author(s)/Editor(s): David Taniar (Monash University, Australia)
DOI: 10.4018/978-1-59904-002-8.ch107
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Abstract
The aim of this article is to propose a framework of mobile-based survey methodology. Specifically, we attempt to establish guidelines for a questionnaire survey via the mobile device, in terms of cost, questionnaire format, incentives, target respondents, response rate, and data quality.
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