Mobile Learning for Sales Force Development: Building Skills While Meeting Quota

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Author(s): Agustín Couto (Columbia University, Brazil)
Copyright: 2017
Pages: 13
Source title: Blended Learning: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-0783-3.ch025

Keywords: Blended & Mobile Learning / Education / Educational Technologies / Information Science Reference

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Abstract

This chapter will describe an innovative mobile sales training program created by Escola Brasileira de Vendas (Brazilian School of Sales). The program in question recognizes that sales executives are mobile by nature, and that their skill development occurs organically while performing their job function. By reviewing and analyzing a real case application, this chapter will demonstrate how incorporating mobile learning technology with traditional face-to-face workshops could generate professional transformation and improve skill building for sales executives.

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Mobile Learning for Sales Force Development: Building Skills While Meeting Quota

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