Multi-Cultural Communication is Essential for Tourism Industry: Global to Local Perspective

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Author(s): Abdul Razak Mohamed (School of Planning and Architecture in Vijayawada, India)
Copyright: 2019
Pages: 26
Source title: Contemporary Human Resources Management in the Tourism Industry
Source Author(s)/Editor(s): Demet Tüzünkan (Okan University, Turkey)and Volkan Altıntaş (Izmir Katip Celebi University, Turkey)
DOI: 10.4018/978-1-5225-5760-9.ch009

Keywords: Business & Management / Business Science Reference / Hospitality, Travel & Tourism Management / Human Resources Management

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Abstract

Tourism is an industry that serve the international communities. Language plays an important role in global and local communication. A tourist travels to various destinations due to the fact that it is of environment, social, cultural, and religious importance. No tourist chooses a destination due to the language, but often tourists consider language a barrier for travel and tourism. This chapter explores the diversity in culture in terms of language used for communication both oral, written, and body language in the context of global to local.

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