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Multimedia Services Offer Mixing Telco and Internet Assets

Multimedia Services Offer Mixing Telco and Internet Assets
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Author(s): Luis Angel Galindo (Telefonica, Spain)and Joaquín Salvachúa (Polytechnic University of Madrid, Spain)
Copyright: 2012
Pages: 22
Source title: Multimedia Services and Streaming for Mobile Devices: Challenges and Innovations
Source Author(s)/Editor(s): Alvaro Suarez Sarmiento (Universidad de las Palmas de Gran Canaria, Spain)and Elsa Macias Lopez (Universidad de las Palmas de Gran Canaria, Spain)
DOI: 10.4018/978-1-61350-144-3.ch006

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Abstract

Traditionally, Internet has offered multimedia services independently of the services offered by companies associated to Telco (companies that traditionally offer telephony and associated services). In the last years, the technical community has assumed that the convergence of both worlds is a fact; however, there are many barriers to be removed. On one hand the emergence of cloud computing technologies will change the way of providing multimedia services. On the other hand economic issues are very important in this convergence process. In this chapter we describe how multimedia services are offered from Internet and the Telco. The convergence of Web 2.0 and Internet Protocol Multimedia Subsystem on the WIMS 2.0 initiative focuses on creating value for Internet and Telco and making multimedia services a reality for end users, independent of the underlying environment. We propose a novel strategy that uses cloud computing to facilitate the development and deployment of converged multimedia services. We also observe a sustainable business model accompanying the converged proposals to offer innovative multimedia services.

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