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Network Marketing and Supply Chain Management for Effective Operations Management

Network Marketing and Supply Chain Management for Effective Operations Management
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Author(s): Raj Selladurai (Indiana University Northwest, USA)
Copyright: 2011
Pages: 14
Source title: Managing Global Supply Chain Relationships: Operations, Strategies and Practices
Source Author(s)/Editor(s): Barbara Flynn (Indiana University, USA), Michiya Morita (Gakashuin University, Japan) and Jose Machuca (Universidad de Sevilla, Spain)
DOI: 10.4018/978-1-61692-862-9.ch014

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Abstract

The use of network marketing by an organization as a distribution strategy in its global supply chain management activities is increasing and becoming very popular. This chapter looks at the “new” network marketing-supply chain paradigm, and analyzes some implications of the strategies for effective operations management. The network marketing paradigm has been greatly enhanced by the growth and popularity of the internet, which provides a powerful impetus to the whole concept of effective global network marketing-supply chain management area. This mainly theoretical study also provides a practical perspective by discussing manufacturing and service companies that are implementing the network marketing-supply chain strategy model in some form. It analyzes the supply chain management activities used by these organizations to achieve unprecedented success in their respective industry. This chapter concludes by developing an effective network marketing-supply chain management model that uses network marketing and supply chain management as key strategies in operations management.

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