New Marketing Applications for the Internet

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Author(s): Hala M. Labib Enaba (Cairo University, Egypt)and Nermeen Atef Ahmed Hegazy (Cairo University, Egypt)
Copyright: 2013
Pages: 17
Source title: E-Marketing in Developed and Developing Countries: Emerging Practices
Source Author(s)/Editor(s): Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt)and Riyad Eid (United Arab Emirates University, UAE)
DOI: 10.4018/978-1-4666-3954-6.ch003

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

The Internet is an important source for data and knowledge; hence, it currently plays a significant role in our daily lives. Internet applications have contributed tremendously in facilitating our work in terms of cost and effort cutting, expanding markets, changing the methods used to carry out activities, different applications, changing the quality required by customers, and consumer desires and behavior. Examples of these applications are online marketing, e-mail marketing, home business, and mobile marketing. E-research can also be considered as an Internet application. In fact, there are many terminologies related to this concept such as Internet research, online research, and Web research. This chapter provides an illustration of some of the new marketing applications of the Internet.

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