Open Innovation Practices Applied to Efficient Replenishment

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Author(s): Carmen De Pablos Heredero (Rey Juan Carlos University, Spain), Jose Luis Montes Botella (Rey Juan Carlos University, Spain)and Ignacio Soret Los Santos (ESIC Marketing and Business School, Spain)
Copyright: 2015
Pages: 19
Source title: Improving Organizational Effectiveness with Enterprise Information Systems
Source Author(s)/Editor(s): João Eduardo Varajão (University of Minho, Portugal), Maria Manuela Cruz-Cunha (Polytechnic Institute of Cávado and Ave, Portugal)and Ricardo Martinho (Polytechnic Institute of Leiria, Portugal & CINTESIS - Center for Research in Health Technologies and Information Systems, Portugal)
DOI: 10.4018/978-1-4666-8368-6.ch006

Keywords: Business & Management / Business Information Systems / Business Science Reference / Enterprise Information Systems

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Abstract

To collaborate with customers by making use of innovative strategies is today required. For this it is necessary to adapt the business innovation system to the characteristics of the market demands taking into account the technological and social change. The aim of this book chapter consists of proposing a model that allows the measurement of knowledge and the generation of organizational improvement in the initiatives of customers' co-creation in innovative processes. The model explains how the relational capital in a firm increases as strategic generic actions are promoted in the supplier, in the product, in the customer, in the distribution channel and other general business variables. The model has already been applied to efficient replenishment practices in the Spanish market.

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Open Innovation Practices Applied to Efficient Replenishment

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