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Opinion Mining and Information Retrieval: Techniques for E-Commerce

Opinion Mining and Information Retrieval: Techniques for E-Commerce
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Author(s): Shishir K. Shandilya (Devi Ahilya University, India)and Suresh Jain (KCB Technical Academy, India)
Copyright: 2011
Pages: 13
Source title: Handbook of Research on Ambient Intelligence and Smart Environments: Trends and Perspectives
Source Author(s)/Editor(s): Nak-Young Chong (Japan Advanced Institute of Science and Technology, Japan)and Fulvio Mastrogiovanni (University of Genova, Italy)
DOI: 10.4018/978-1-61692-857-5.ch030

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Abstract

The explosive increase in Internet usage has attracted technologies for automatically mining the user-generated contents (UGC) from Web documents. These UGC-rich resources have raised new opportunities and challenges to carry out the opinion extraction and mining tasks for opinion summaries. The technology of opinion extraction allows users to retrieve and analyze people’s opinions scattered over Web documents. Opinion mining is a process which is concerned with the opinions generated by the consumers about the product. Opinion Mining aims at understanding, extraction and classification of opinions scattered in unstructured text of online resources. The search engines performs well when one wants to know about any product before purchase, but the filtering and analysis of search results often complex and time-consuming. This generated the need of intelligent technologies which could process these unstructured online text documents through automatic classification, concept recognition, text summarization, etc. These tools are based on traditional natural language techniques, statistical analysis, and machine learning techniques. Automatic knowledge extraction over large text collections like Internet has been a challenging task due to many constraints such as needs of large annotated training data, requirement of extensive manual processing of data, and huge amount of domain-specific terms. Ambient Intelligence (AmI) in wed-enabled technologies supports and promotes the intelligent e-commerce services to enable the provision of personalized, self-configurable, and intuitive applications for facilitating UGC knowledge for buying confidence. In this chapter, we will discuss various approaches of Opinion Mining which combines Ambient Intelligence, Natural Language Processing and Machine Learning methods based on textual and grammatical clues.

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