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Play Preferences and the Gendering of Gaming

Play Preferences and the Gendering of Gaming
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Copyright: 2014
Pages: 24
Source title: Gender Divide and the Computer Game Industry
Source Author(s)/Editor(s): Julie Prescott (University of Bolton, UK)and Jan Bogg (The University of Liverpool, UK)
DOI: 10.4018/978-1-4666-4534-9.ch004

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Abstract

The aim of this chapter is to highlight the gender divide in regards to play styles and game preferences. The chapter considers how gender differences in relation to play and preferences reinforce and perpetuate the view that computer games are a male domain and a predominantly male leisure pursuit. Additionally, the authors discuss what makes women, and girls play differently and in what ways the genders differ and why this might be. The chapter also discusses the view of masculinity as the dominant ideology of play within the game industry, with feminine play viewed as “other,” trivialised and marginalised by the mainstream industry.

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