Product Customization on the Web: An Empirical Study of Factors Impacting Choiceboard User Satisfaction

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Author(s): Pratyush Bharati (University of Massachusetts, Boston, USA)and Abhijit Chaudhury (Bryant University, USA)
Copyright: 2009
Pages: 14
Source title: Human Computer Interaction: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Chee Siang Ang (City University of London, UK)and Panayiotis Zaphiris (City University of London, UK)
DOI: 10.4018/978-1-87828-991-9.ch128

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

Choiceboards are Web-based systems that allow consumers to customize their orders. The study investigated factors that affect consumers’ intention to use choiceboards. The research is based on Masons’ theory and DeLone and McLean’s model of information system use. It was found that intention to use is affected by overall satisfaction. In turn, these two factors are positively impacted by factors such as system quality and information quality. In spite of support from theory, the evidence for the factor, information presentation was weak.

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Product Customization on the Web: An Empirical Study of Factors Impacting Choiceboard User Satisfaction

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