Quantitative Modeling in Introducing and Managing New Information Technology in Global Business Operations

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Author(s): Somnath Mukhopadhyay (University of Texas at El Paso, USA)and Kallol Bagchi (University of Texas at El Paso, USA)
Copyright: 2005
Pages: 21
Source title: Global Information Society: Operating Information Systems in a Dynamic Global Business Environment
Source Author(s)/Editor(s): Yi-Chen Lan (University of Western Sydney, Australia)
DOI: 10.4018/978-1-59140-306-7.ch010

Keywords: Business & Management / Business Information Systems / Business Science Reference / Global Business

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Abstract

This chapter introduces the concept of using mathematical models to select international markets for global business operations. It uses predictive modeling of the Internet growth of many international countries as examples. The authors hope that it will help multinational enterprises and policy makers of any nation to study the importance of using quantitative planning models in introducing and managing new information technologies to new markets.

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