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Revisiting Web 2.0
Abstract
This chapter revisits and considers the application of Web 2.0 technologies in contemporary business environments. Web 2.0 refers to a general category of internet technologies and content development that lean on the contributions of many individual users to create value. These technologies are characterized by rich media, a dynamic nature, social networking elements, and distributed contributions. The chapter presents three major Web 2.0 archetypes: blogs, wikis, and social networking sites. It concludes with a value-oriented framework designed to guide firms in the development of Web 2.0 initiatives.
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