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Self Service Technologies in Retail Financial Sector

Self Service Technologies in Retail Financial Sector
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Author(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico)and Ananya Rajagopal (HSBC, Mexico)
Copyright: 2009
Pages: 17
Source title: Information Communication Technologies and Globalization of Retailing Applications
Source Author(s)/Editor(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education, ITESM, Mexico)
DOI: 10.4018/978-1-60566-248-0.ch002

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Abstract

The rationale of shifting conventional practices to technology based operations, its implications on customer value and performance of banking institutions are argued in the paper. This paper also discusses managerial implications on converging self service technologies with the customer value and business performance in retail banking.

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