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Semantics and the Medical Web: Towards Effective Medical Healthcare Search

Semantics and the Medical Web: Towards Effective Medical Healthcare Search
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Author(s): Amanda Spink (Queensland University of Technology, Australia), Robert M. Wolfe (Northwestern University, USA)and Bernard J. Jansen (The Pennsylvania State University, USA)
Copyright: 2007
Pages: 13
Source title: Advances in Electronic Business, Volume 2
Source Author(s)/Editor(s): Eldon Y. Li (National Chengchi University, Taiwan)and Timon C. Du (The Chinese University of Hong Kong, China)
DOI: 10.4018/978-1-59140-678-5.ch011

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Abstract

This chapter discusses issues related to semantics and the medical Web. Much health information is available on the Web, but not always effectively found by users. Studies examining various aspects of medical Web searching show that searchers’ do not always use correct medical terminology. This chapter reports results from a longitudinal study of medical/health related searches using commercial Web search engine query data from 1997 to 2004.

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