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SMEs and Competitive Advantage: A Mix of Innovation, Marketing and ICT - The Case of “Made in Italy”

SMEs and Competitive Advantage: A Mix of Innovation, Marketing and ICT - The Case of “Made in Italy”
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Author(s): Eleonora Di Maria (University of Padova, Italy)and Stefano Micelli (Ca’ Foscari University, Italy)
Copyright: 2012
Pages: 14
Source title: Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-60960-783-8.ch401

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