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Social Media Affordances and the Capital of Queer Self-Expression: Facebook, Ello, and the Nymwars
Abstract
This chapter presents an overview of the September 2014 controversy surrounding Facebook's enforcement of their “real name policy,” the disproportionate targeting of drag performers for profile suspension, and the queer community's brief exodus to the network Ello. By drawing on research about identity in the online age, queer and subcultural theory, and the concept of affordances in social media, the author seeks to illuminate some of the causes of this incident, and the motivations of the actors involved. The online profile is framed as a locus for the construction of alternative identities—particularly those which challenge gender norms—as well as tension when that process is restricted. The author attempts to locate this concept of profiles, and the networked communities built from them, within a larger web of capital relations, exploring how the online and offline intersect therein.
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