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Social Media Marketing Strategies for Innovating Relationship Marketing in the Digital Era
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Author(s): Aaruni Batta (Chandigarh Business School of Administration, India), Pallavi Pahuja (Chandigarh Business School of Administration, India)and Ruby Sharma (Chandigarh Business School of Administration, India)
Copyright: 2024
Pages: 14
Source title:
Innovative Technologies for Increasing Service Productivity
Source Author(s)/Editor(s): Sridhar Manohar (Chitkara Business School, Chitkara University, India), Amit Mittal (Chitkara Business School, Chitkara University, India), Sekar Raju (Ivy College of Business, Iowa State University, USA)and Arjun J. Nair (Chitkara University, India)
DOI: 10.4018/979-8-3693-2019-8.ch012
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Abstract
Utilizing social media for real-time communication and feedback is crucial in the evolving landscape of business communication in the digital era. It's not enough to simply acquire new customers through lead generation or sales; you must also foster connections with them on social media and online to ensure their continued loyalty and advocacy for your brand. Traditional word-of-mouth marketing has transformed, and the key to sustaining customer relationships and driving repeat business lies in building strong, lasting connections with your clientele. The absence of verbal marketing underscores the significance of cultivating robust client relationships. Enthusiastic customers who feel a genuine connection to your company will not only continue to patronize your business but will also enthusiastically recommend your products or services to their friends and family. Consequently, both marketing and business operations prioritize the establishment of solid customer connections.
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