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Social Media: An Enabler for Governance
Abstract
Social Media is becoming increasingly important in society and culture; making people to join together on common interests and share opinions through internet. Most of the business organizations have been using social media as a communication tool for public relations and marketing. It is high time government departments should engage citizens of their country for interaction through social media. There are many schemes and programs initiated by the government need the attention of their citizens in a country. Government departments are required to form strategies to involve their citizens for making use of their schemes and programs. This chapter stresses the need for making use of social media by a government creating awareness of the schemes and programs to their citizens. Further it explains the importance of the interaction with their citizens through social media for good governance.
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