Social Networks and Collective Intelligence: A Return to the Agora

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Author(s): Manuel Mazzara (UNU-IIST, Macau & Newcastle University, UK), Luca Biselli (Independent Researcher, UK), Pier Paolo Greco (Newcastle University, UK), Nicola Dragoni (Technical University of Denmark, Denmark), Antonio Marraffa (Polidoxa.com, Germany), Nafees Qamar (UNU-IIST, Macau)and Simona de Nicola (University of Bologna, Italy)
Copyright: 2013
Pages: 26
Source title: Social Network Engineering for Secure Web Data and Services
Source Author(s)/Editor(s): Luca Caviglione (Institute of Intelligent Systems for Automation (ISSIA), Italy), Mauro Coccoli (University of Genoa, Italy)and Alessio Merlo (University of Genoa & Università Telematica e-campus, Italy)
DOI: 10.4018/978-1-4666-3926-3.ch005

Keywords: Information Science Reference / IT Security and Ethics / Media & Communications / Social Networking

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Abstract

Nowadays, acquisition of trustable information is increasingly important in both professional and private contexts. However, establishing what information is trustable and what is not, is a very challenging task. For example, how can information quality be reliably assessed? How can sources’ credibility be fairly assessed? How can gatekeeping processes be found trustworthy when filtering out news and deciding ranking and priorities of traditional media? An Internet-based solution to a human-based ancient issue is being studied, and it is called Polidoxa, from Greek “poly” (p???), meaning “many” or “several” and “doxa” (d??a), meaning “common belief” or “popular opinion.” This old problem will be solved by means of ancient philosophies and processes with truly modern tools and technologies. This is why this work required a collaborative and interdisciplinary joint effort from researchers with very different backgrounds and institutes with significantly different agendas. Polidoxa aims at offering: 1) a trust-based search engine algorithm, which exploits stigmergic behaviours of users’ network, 2) a trust-based social network, where the notion of trust derives from network activity and 3) a holonic system for bottom-up self-protection and social privacy. By presenting the Polidoxa solution, this work also describes the current state of traditional media as well as newer ones, providing an accurate analysis of major search engines such as Google and social network (e.g., Facebook). The advantages that Polidoxa offers, compared to these, are also clearly detailed and motivated. Finally, a Twitter application (Polidoxa@twitter) which enables experimentation of basic Polidoxa principles is presented.

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Social Networks and Collective Intelligence: A Return to the Agora

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